Andy's Articles
READ ANDY'S ARTICLES
Below you will find a selection of cutting-edge articles Andy has written for magazines, journals and industry newsletters.
These articles cover almost all areas of contemporary communication and are written in Andy's normal uncompromising style. He tells it as he sees it...
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- In these tough times, it's your existing customers that
will keep you warm. Ignore them – and there's a good
chance you'll end up like HMV, Blockbuster, Jessops and the rest of them.
- 13 proven copy secrets that will get people reading - and keep reading – your promotional messages. PART TWO
- 13 proven copy secrets that will get people reading - and keep reading – your promotional messages. PART ONE.
- Understanding people and human nature
- Why do they do THAT?
- The immense power of the words ‘YOU’ & ‘FREE’ plus, Ed McLean and the classic ‘Newsweek’ letter...
- SMS, Twitter & Social Media versus Direct Mail & Email - it's no contest...
- A story of John E Kennedy, Albert Lasker and why copywriters have to be salesmen…
- Why a very small group of knowledgeable direct marketers are enjoying such a massive advantage these days….
- Victor Schwab – the Mad Man who taught the Mad Men.
- How to write powerful headlines
- How your copy can sell a lot harder
- Every word is a weapon
- Bill Jayme - the greatest copywriter of them all
- Returning to DM from Digital
- The genius of Keith Waterhouse
- How to write copy for websites
- Marketing meltdown - but does anyone care?
- The enormous power of copy is about to be realised...
- DM 2008. What the hell is going on?...
- How To Waste $100,000 On 5 Full Page Ads...
- How to use the envelope for maximum effect....
- Those that study the art of direct marketing, make less mistakes...
- Literate manslaughter and the vital importance of a strong opening paragraph
- Charlatans, Crap and Junk Mail... the concern grows...
- Your Mailing Is Your Salesman
- How To Write Off The Page Ads - Part 1
- How To Write Off The Page Ads - Part 2
- How to Communicate More Effectively - Part 1
- How To Communicate More Effectively - Part 2
- We've Got To Fight Every Day, To Keep Mediocrity At Bay
- A Guaranteed Formula
- Attention To Detail
- Caples - Revisited And Updated
- Copy Layout & Approach
- Email Copy
- Headlines
- Don't Want To Have A Relationship With You
- Learn From The Best
- The Copywriter Is Now The Star
- The Offer
- Where It All Began
- The 5 Deadly Sins Of Copy Creativity
- The Lunatics are Running the Asylum
- Look Back - There are Rich Treasures to Discover
- Andy Is Back
- What The Hell Is Happening To Emails!
- Some Lead. Others Follow. But Listening To Advice From A Genius Always Helps…
- The more elaborate our means of communication, the less we communicate
Here are other articles Andy has written for Marketing & Business magazines all over the world:
- Direct Mail - The Big Brother Of direct marketing
- Why Is Automotive Advertising So Desperately Poor In The Gulf ?
- Heartbreak In The Hotel Industry - How Has It Taken So Long?
- Copywriting - The Direct Response Way
- Marketing To The Over 50's
- Why Hire A Professional Copywriter?
- The Gulf Marketplace Is Nowhere Near Ready For CRM
- CRM? Don't Make Me Laugh…
- The Mass Market Is Dead
- Don't Want To Have A Relationship With You …
Don’t agree with some of Andy’s views? Why not email him and tell him?
He would love to hear from you. Contact Andy here
To find out more about Andy click here