Andy's Articles
Below you will find a selection of cutting-edge articles Andy has recently written for magazines, journals and industry newsletters. These articles cover almost all areas of contemporary communication.
- DM 2008. What the hell is going on?...
- How To Waste $100,000 On 5 Full Page Ads...
- How to use the envelope for maximum effect....
- Those that study the art of direct marketing, make less mistakes...
- Literate manslaughter and the vital importance of a strong opening paragraph
- Charlatans, Crap and Junk Mail... the concern grows...
- Your Mailing Is Your Salesman
- How To Write Off The Page Ads - Part 1
- How To Write Off The Page Ads - Part 2
- How to Communicate More Effectively
- Part 1 - How To Communicate More Effectively
- Part 2 - We've Got To Fight Every Day, To Keep Mediocrity At Bay
- A Guaranteed Formula
- Attention To Detail
- Caples - Revisited And Updated
- Copy Layout & Approach
- Email Copy
- Headlines
- Don't Want To Have A Relationship With You
- Learn From The Best
- The Copywriter Is Now The Star
- The Offer
- Where It All Began
- The 5 Deadly Sins Of Copy Creativity
- The Lunatics are Running the Asylum
- Look Back - There are Rich Treasures to Discover
- Andy Is Back
- What The Hell Is Happening To Emails!
- Some Lead. Others Follow. But Listening To Advice From A Genius Always Helps…
Here are other articles Andy has written for Marketing & Business magazines all over the world:
- Direct Mail - The Big Brother Of Direct Marketing
- Why is Automotive Advertising so desperately poor in the Gulf ?
- Heartbreak In The Hotel Industry - How Has It Taken So Long?
- Copywriting - The Direct Response Way
- Marketing To The Over 50's
- Why Hire A Professional Copywriter?
- The Gulf Marketplace Is Nowhere Near Ready For CRM
- CRM? Don't Make Me Laugh…
- The Mass Market Is Dead
- I Don't Want To Have A Relationship With You…
To find out more about Andy Owen, Speaker and Presenter click here