Every single piece of promotional collateral, whatever the media, should not only influence and persuade people to respond, it should also positively effect the way they feel about the brand.

What the delegates thought…

"Andy stormed into Cape Town - straight into a vacuum created by the demise of the DMA and their annual conference. Gloves at the ready, and in the tradition of the travelling DM guru, he launched his volleys against wasteful direct marketing and the consequent compromise of clients' budgets, enchanting the audience with his witty demolition of the inept. As a former salesman, Andy earned his colours amid the blood and gore of the battlefield, not in virtual reality, and this added lustre and credibility to his performance. Not surprisingly, he stressed the need for basic training - research, reading the works of the masters - something that the older school of copywriters took for granted and a necessary apprenticeship that today's copywriters disdain. Some people commented that some of his examples were čold-fashioned' - and that proved to me, precisely, that they, again, had missed the point and that Andy has scored again. Good direct marketing is timeless. A great beginners' overview but also solid affirmation for old hands. He didn't miss a trick."
Philip Bateman

"Inspiring, motivating and thought - invoking"
Maya Williams Rao - Dubai, UAE

"Lots of very useful information, which I hope to implement within our company"
Jamal Hasnat - Dubai, UAE

"I stood at the back of the milling crowd, craning my neck to see and hear, when you delivered your seminar on writing copy that sells at the NEC last Thursday. I have to say, I was spellbound by everything you said; here was someone - someone credible at that - who was echoing everything I've ever thought about copywriting.

It can be emotive. It *should* be emotive. Wow. It doesn't have to fit onto one page. Specifics sell. Etc, etc, etc. Thank you!

I thought Gummesson was God but now I've seen you in action, I might have to review that".
Debbie Williams

"I had the pleasure of attending your Direct Mail Copywriting seminar at the recent Direct Marketing Show in London. It was the highlight of the show for me".
Julie Roberts

"There are no "old truths" in writing Direct Mail, because the real truths in this art just can't get old. This turned to be finally evident for me whilst attending Andy Owen's wonderful session at The DM Show. After working 5 years as a copywriter and creative director and after many risky DM copywriting experiments done, it's refreshing to listen to Andy and think, Yes!, there are certain simple things you just can't miss.".
Igon Baturin - Creative Director, Leo Express, Tallinn, Estonia

"Andy Owen is a remarkable speaker. Confident, clear and precise. I recommend his shows to everyone."
Ksenija Klepec

"Today I drove two and half hours just to hear you talk. I wasn't disappointed. It was great. I share your passion for copywriting and wish I could do it as well as you".
Lance Tendall

"I so enjoyed your presentation at the CIM. I attend a lot of presentations in the course of my job, I just wished they all had your enthusiasm".
Jenny Overy

"Interesting content, great presentation; the connection between lecturer and listeners was definitely made. That is how Andy's seminars work."
Silva Pikl

"You are one of a kind- you talk your walk AND walk your talk. I really enjoyed and learnt a lot from your valuable presentation - simply brilliant"
Don Gihantha

"The seminar really got my attention, which does not happen very often. Great humor and a relaxed performance make Andy a superb lecturer."
Lidija Zajec

"Thank you for your presentation - it was a real eye opener".
Thomas Lindeyer

"Andy Owen's Copywriting seminar was informative, enlightening and great fun. Andy spoke with flair and enthusiasm about a subject he obviously has a great knowledge of".
Lindsey Moore

"A rather inspirational seminar. Thank you for sharing your wisdom".
Emma Burton

"Thank you for a wonderful seminar"
Simon Perrin

"Words can hit the spot, with no help from any illustrations. Andy is number 1!"
Katja Bertok

"Saw your presentation at the DM fair today. It was the best thing there".
Peter Blatcher