Not spending enough money on your marketing programme, is just like buying a airline ticket half way to the Far East. You will spend a lot, but you don't get where you want to go.

What the organiser said in Istanbul

"Andy; the global warrior of Direct Marketing!

Not only was his Creative Masterclass 1&2 full of vivid examples and brilliant ideas, but also his passion and energy remained in the mind of everyone in Istanbul...

The Turkish Direct Marketing Association was founded 2 years ago, and has a long way to go and many things to do. Andy gave us courage and hope on what we are doing. He is not only the first international guest of our association, but also a very good friend for us.

Thank you so much Andy, we look forward to meeting you again...".

Emine Pura, Chief of Education Committee, Istanbul, Turkey

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