- Offices Around The World
- Our Work
- About Your Writer
- The Art Of Copywriting
That's a simple one…
Because they will write better than you - that's why…
It's a jungle out there. Very competitive and full of sceptical people, who just don't believe what you're saying or just don't care.
And, in this tough scenario, pretty pictures don't sell anymore. These days, it's the words that break down the barriers.
It's all about words; they do the selling job…
Your message has to cut through the clutter and dross to be effective. That takes knowledge and skill in the art of contemporary copywriting.
No matter how clever you might think you are, it is highly unlikely that you will have the necessary skills in this, the most misunderstood of all areas of contemporary communication.
We all use words. We consider ourselves literate. We can all speak
and write. But that does not mean we can all convey a selling message
to a particular audience, in an effective way.
In fact, most can't.
And, the intellectuals are the worst. They tend to write as an intellectual thinks. Which is not the way selling copy needs to be written.
It has to be emotional, it has to be clear, it has to be benefit-laden
and it has to be right in your eye… absolutely no room or time
for intellectual subtlety or claptrap…
The professional knows this and will produce copy that contains:
And laced, at the appropriate time, with the right phrases and the right amount of emphasis and call to action.
The real professionals study words. They study phrases too and how both of them impact and influence the reader.
Yes, everyone uses words. But only a knowledgeable few can use them correctly to create a communication that will connect, hold attention and sell!